Alibaba's Big 'Single's Day' Gamble: The Chinese E-Commerce Giant Expands Promotions From 24 Hours To 24 Days - Forbes

Alibaba's Big 'Single's Day' Gamble: The Chinese E-Commerce Giant Expands Promotions From 24 Hours To 24 Days - Forbes

Forbes

Alibaba's Big 'Single's Day' Gamble: The Chinese E-Commerce Giant Expands Promotions From 24 Hours To 24 Days Forbes That's because New York-listed e-commerce giant Alibaba Group has expanded its 6-year annual promotions for “Single's Day” to 24 days instead of the usual 24 hours. That occasion usually refers only to Nov. 11 — where the two ones represent singles ... and more »