Adweek |
Ad-Tech Firm Criteo Just Acquired Ecommerce Startup HookLogic for $250 Million
Adweek In the second notable acquisition of the past couple of days, French ad-tech company Criteo has bought startup HookLogic to beef up its ecommerce capabilities for advertisers. HookLogic works with retail and packaged-good brands like Macy's, Target and ... Criteo is paying $250 million to buy e-commerce ad firm HookLogic Criteo Acquires E-Commerce Ad Tech Provider HookLogic for $250M |
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