InternetRetailer.com |
Ad giant WPP buys Triad Retail in an e-commerce push
InternetRetailer.com (Bloomberg)—WPP Plc, the world's largest advertising company, agreed to buy closely held e-commerce specialist Triad Retail Media LLC to extend its reach into online shopping. WPP is buying St. Petersburg, Florida-based Triad through its media and ... WPP's Xaxis To Acquire Triad Retail Media Xaxis Buys Triad Retail Media WPP plc: Xaxis acquires e-commerce specialist Triad Retail Media in the US |
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