Zara's Success Shrouded in E-Commerce Secrecy - Wall Street Journal

Zara's Success Shrouded in E-Commerce Secrecy - Wall Street Journal

Wall Street Journal

Zara's Success Shrouded in E-Commerce Secrecy
Wall Street Journal
For each of its chains—including the Zara flagship that accounts for two-thirds of sales—Inditex holds a central inventory pool in Spain that serves both shops and e-commerce globally. This is more flexible than the approach used by most fashion ...



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