Tying Content Performance to Ecommerce Sales: What You Need to Know - Forbes

Tying Content Performance to Ecommerce Sales: What You Need to Know - Forbes

Tying Content Performance to Ecommerce Sales: What You Need to Know Forbes Nineteenth-century American merchant and marketing pioneer John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” The TV show Mad Men depicted an era when marketing was a money pit ...