Tackling the Cobra Effect in Indian e-commerce startups - YourStory.com

Tackling the Cobra Effect in Indian e-commerce startups - YourStory.com

YourStory.com

Tackling the Cobra Effect in Indian e-commerce startups
YourStory.com
Many e-commerce players have unintentionally created circumstances that lead to users exploiting incentivised schemes. Resorting to banning some users and consequently on-boarding new users does not solve the problem. Thus, we need to revisit the ...



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