Rural eCommerce Is Exploding — And That's Both Good And Bad News For Retailers - PYMNTS.com

Rural eCommerce Is Exploding — And That's Both Good And Bad News For Retailers - PYMNTS.com

PYMNTS.com

Rural eCommerce Is Exploding — And That's Both Good And Bad News For Retailers
PYMNTS.com
While this might sound like cause for celebration in the halls of eCommerce's premier players, it is a boon with a price — literally. It's expensive to provide this level of service to rural consumers since, unlike their urban counterparts, the “last ...



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