Customers Want Brick-and-Mortar Stores to Be as Efficient as Ecommerce - eMarketer

Customers Want Brick-and-Mortar Stores to Be as Efficient as Ecommerce - eMarketer

Customers Want Brick-and-Mortar Stores to Be as Efficient as Ecommerce eMarketer Omnichannel shoppers value efficiency, and physical retailers can't outdo ecommerce powerhouses such as Amazon until they make the in-store shopping experience as efficient as online shopping. eMarketer's Tricia Carr spoke with Hongwei Liu, ...